Close up of credit cards

Ways a Cashless Payment System Increases Customer Satisfaction

Published on : December 21, 2019

What are the ways a cashless payment system increases customer satisfaction?

  1. Convenience with just a few clicks
  2. Reduced payment and lineup time
  3. Eliminates the need to carry physical tokens
  4. Reduced security risks


Some of the major cashless payment systems in the Philippines include credit and debit cards as well as online banking and bill payments. Cashless payment systems began when online selling became necessary in providing the consumer market with the convenience of shopping within the comfort of their homes. Soon enough, brick-and-mortar establishments adapted the trend of a cashless payment system to speed up the process of transactions. Since then, payment methods have evolved as a response to the ever-changing convenience demands of the consumer market.

Convenience with Just A Few Clicks

Through mobile applications, consumers may now top up and pay for their online purchases without having to move an inch from where they are seated. With just a few clicks, customers may now pursue an online transaction with products being delivered right to their doorstep. The only downside of the cashless payment system is the process of registration. Users are often required to provide personal details such as IDs, addresses, proof of billings, and other documents. Despite that, the consumer market is slowly trusting the process and appreciating the convenience a cashless payment system has to offer.

Reduced Payment and Lineup Time

Close up of a hand transacting using a cashless payment system

The less time a customer spends lined up to pay for their items means a better customer experience. Moreover, the payment time is also reduced. Customers no longer need to find change from their wallets. Conversely, there will be no need for a large amount of petty cash to be stored in the cash box. According to statistics, plenty of customers leave the line due to slow transactions. Having a cashless payment system in place to accept payments can significantly improve your lineup much faster than receiving bills.

Eliminates the Need To Carry Physical Tokens

Contactless transactions are created to accommodate the ever-changing purchasing habits of the consumer market. With rapid technological innovation, digital services of any kind are becoming a necessity more than just another payment option. Digital payment refers to payment apps for mobile devices or e-wallets that allow consumers to perform financial transactions on both online and physical stores. With the increasing number of omnichannel consumers, there is a need for businesses to adapt to the trend. With a cashless payment system in place, it is no longer necessary for customers to carry physical tokens such as credit and debit cards.

Reduced Security Risks

Close up of a man holding his phone and credit card

Aside from convenience, safety is also a driver of enhanced customer experience. Consumers prefer the opportunity to be free from the security risks associated with cash payments. Customers may now view and track their spending through comprehensive reports after a cashless transaction. They have real-time access to the credit and debits in their accounts before and after pushing through with an online transaction. This increases the transparency of transactions that produce a better customer experience.

Key Takeaway

Customer benefits are also business benefits. Great customer experience is the single biggest factor in the success of a business. There has never been a successful company with a low customer satisfaction rate. Take note, great customer experiences result in new customers and sustainable business with existing customers. A cashless payment system in the Philippines is a business tool that significantly increases customer experience, which leads to satisfaction. Reap the rewards of embracing change in customer behavior in the form of a cashless payment system and the future of payments.